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	<description>Turning Waterbury Into the Greenest Community in Vermont by 2020!</description>
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		<title>LEAP Interview With David Connell &#8211; Environmentalist and Digital Media Guru at The Nature Conservancy</title>
		<link>http://waterburyleap.org/blog/2011/06/28/interview-with-david-connell-environmentalist-and-digital-guru-at-the-nature-conservancy/</link>
		<comments>http://waterburyleap.org/blog/2011/06/28/interview-with-david-connell-environmentalist-and-digital-guru-at-the-nature-conservancy/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 11:17:29 +0000</pubDate>
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				<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Non-Profit and Community Organizing]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[david connell]]></category>
		<category><![CDATA[forestry]]></category>
		<category><![CDATA[lakes]]></category>
		<category><![CDATA[LEAP. Waterbury]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[ocean]]></category>
		<category><![CDATA[rivers]]></category>
		<category><![CDATA[sustainability socialmedia]]></category>
		<category><![CDATA[the nature conservancy]]></category>
		<category><![CDATA[Vermont]]></category>
		<category><![CDATA[VT]]></category>

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		<description><![CDATA[Last week, LEAP was lucky enough to sit down and talk with David Connell. David is a devoted family man and a passionate environmentalist. These days, David applies his love for protecting our planet with his full time job at the Nature Conservancy, where he works closely on their digital media efforts. You can learn [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://waterburyleap.org/blog/wp-content/uploads/2011/06/twitter_boy.jpg"><img class="alignleft size-medium wp-image-71" title="twitter_boy" src="http://waterburyleap.org/blog/wp-content/uploads/2011/06/twitter_boy-290x300.jpg" alt="" width="172" height="178" /></a>Last week, LEAP was lucky enough to sit down and talk with David Connell. David is a devoted family man and a passionate environmentalist. These days, David applies his love for protecting our planet with his full time job at the Nature Conservancy, where he works closely on their digital media efforts. You can learn more about David and follow him along on twitter <a href="http://twitter.com/#!/davidconnell" target="_blank">@DavidConnell</a></p>
<p><strong>How did you get involved with The Nature Conservancy?</strong></p>
<p>I’ve always been passionate about the natural world and in particular the wilderness. I grew up in Danville, Pennsylvania, a very small rural town in the north-central part of the state where the wilderness was part of our lives. Our homes were in the forest, we played in the woods and in streams. We built tree forts and went camping. Many of my friends hunted &#8212; but I’ve never really had the stomach for it. So caring for nature and experiencing nature has been a part of my life for as long as I can remember.</p>
<p>I spent a lot of my early career bouncing around DC and when a friend told me about an opening at the Conservancy I jumped at it.</p>
<p>For me, the Conservancy connects deeply with who I am as an environmentalist. They come from a position of inclusion and non-confrontation, they protect tangible places and they base their decisions on science. Activist organizations are vital to the success of the environmental movement &#8212; I’ll have more to say on this later &#8212; but for who I am, the Conservancy is a great fit.</p>
<p><strong>What is your primary duty at the Conservancy?</strong></p>
<p>My primary duty is to help tell the Conservancy’s story through digital media, get people interested in our work and help them develop a deeper relationship with the Conservancy that hopefully ends with a donation or volunteering at one of our preserves.</p>
<p>Specifically, I’m responsible for explaining our global strategy work on climate change (<a href="http://www.nature.org/ourinitiatives/urgentissues/climatechange/index.htm" target="_blank">http://www.nature.org/ourinitiatives/urgentissues/climatechange/index.htm</a>); oceans (<a href="http://www.nature.org/ourinitiatives/habitats/oceanscoasts/index.htm" target="_blank">http://www.nature.org/ourinitiatives/habitats/oceanscoasts/index.htm</a>); rivers and lakes (<a href="http://www.nature.org/ourinitiatives/habitats/riverslakes/index.htm" target="_blank">http://www.nature.org/ourinitiatives/habitats/riverslakes/index.htm</a>); and our traditional land conservation activity (<a href="http://www.nature.org/ourinitiatives/urgentissues/conservationlands/index.htm" target="_blank">http://www.nature.org/ourinitiatives/urgentissues/conservationlands/index.htm</a>) to a general audience. A lot of what I talk about is conceptual, so I tell a lot of stories through interactive graphics. I get to work with amazing graphic designers and talented writers to put these projects together. Unfortunately, I’ve gotten to a point in my career, where I’m not writing myself so much, but I do write occasionally for our blog Cool Green Science (<a href="http://blog.nature.org/" target="_blank">http://blog.nature.org/</a>) on the intersection of tech and the environment.</p>
<p>One thing I want to be clear on: I am here as a private citizen today, not as a spokesperson for the Conservancy. I’m sharing my own thoughts and opinions and none of this should be construed as official comments from The Nature Conservancy, which I am not qualified to give.</p>
<p><strong>The Conservancy is a large NPO &#8211; do you ever feel like you are working for a large corporation like millions of other people?</strong></p>
<p>Short answer: Yes, all the time. The Conservancy is by far the largest company I have ever worked for &#8212; we have over 3,000 employees, offices in all 50 states and a growing presence in 33 countries. So it’s a big organization with lots of intricacies, departments, rules and regs, you name it.</p>
<p>At the same time, the Conservancy is a big organization made up of lots of little organizations &#8212; it almost feels like a federation at times. So, you can walk into the office in Montpelier, Vermont (<a href="http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/vermont/index.htm">http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/vermont/index.htm</a>) and have a very different experience and feel than you do when you walk into the San Francisco office (<a href="http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/california/index.htm" target="_blank">http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/california/index.htm</a>). This mix of cultures is part of what makes the Conservancy wonderful &#8212; but it can also be a challenge for moving broad initiatives forward &#8212; we have to do a lot of consensus building here.</p>
<p>Personally, I’m lucky because there are several Conservancy preserves in my area that I can go and visit with my family. For my job, I’ve also been lucky enough to visit some places and experience the impact we have on the ground. A quick story:</p>
<p>A couple of years ago I went on a site visit in Panama. As part of the visit, we went to a traditional coffee farm where the farmer was growing coffee on a gorgeous farm, covered in old-growth forest. To be completely blunt, the trees on this farm were worth more than the coffee that grew under them. The farmer was struggling, because he had not gotten his product certified as shade-grown, fair trade, organic &#8212; all of which he was qualified to receive. This gorgeous, rich coffee was literally getting sold in bulk and ending up in Folgers crystals. His farm was losing money, and to make a profit he was considering turning away from traditional farming methods and selling to a large plantation.</p>
<p>The Conservancy worked with local partners to offer him a different way forward. We helped him get his coffee certified and sold at the premium price it deserved. His profits increased and he saw the value nature provided to his business. After the first year of selling his coffee at the certified price point, he was able to buy a gas-powered sheller &#8212; we visited him on the week it arrived. Before this, he and his son were shelling beans by hand.</p>
<p>The pride in that farmer’s eyes in both his product and his land is something I will never forget.</p>
<p>So yes, it’s a big organization. But at the local level I believe strongly that we are getting results every day.</p>
<p><strong>The Nature Conservancy works with multi billion dollar corporations. Some of those relationships are very controversial. How do you respond to those who challenge the authenticity of the Conservancy for working with large corporations?</strong></p>
<p>To be completely honest, this is an issue I have struggled with and thought a lot about throughout my carrier at the Conservancy. Frankly, I think it’s something almost everyone at the Conservancy thinks very deeply about and if they don’t, they probably should.</p>
<p>So, let me preface this by saying again that these are my own opinions and I am speaking for myself. In no way should this be construed as an official statement from The Nature Conservancy.</p>
<p>Generally, the environmental movement is split into two groups that fulfill two crucial roles in making change happen. There are activist organizations like Greenpeace and Friends of the Earth and there are the large Non Governmental Organizations (NGOs) like the Conservancy and WWF. The activist organizations are great at putting direct, public pressure on corporations to change their practices. Greenpeace’s recent Barbie campaign is an exquisite example.</p>
<p>A corporation can react to this pressure in two ways: They can put their head down and wait for the storm to blow over, which it will. Or they can do the right, but more difficult thing, and enact changes to make their product or their production more sustainable.</p>
<p>In order for them to do the right, but more difficult thing, they need partners with expertise like the Conservancy and WWF to help them enact changes. These changes are often difficult. They can include identifying issues within supply chains, monitoring farming and forest activities and certifying production processes &#8212; all of which the Conservancy and its staff is uniquely qualified to do.</p>
<p>In today’s media culture where news stories have a shelf life of 48 hours, it’s all too easy for a corporation to ignore pressure from activist groups and wait for the next news cycle to push their issues to the side. For instance, how many of us are still hearing about the Barbie campaign? It was in the news for maybe one weekend, even though deforestation in Indonesia is a huge crisis and Mattel is a giant corporation.</p>
<p>The Conservancy and other NGOs need to make it easier and less expensive for a corporation to correct their actions than it is to go through the pain of an a activist campaign. To do that, they need to be ready with tough love solutions and frankly an open hand. David Cleary, our new director of agriculture, has a really interesting blog post on how he’s seen this symbiosis play out in the Amazon – it’s definitely worth a read. (<a href="http://blog.nature.org/2009/07/beef-amazon-deforestation-david-cleary" target="_blank">http://blog.nature.org/2009/07/beef-amazon-deforestation-david-cleary</a>/)</p>
<p>At the same time, there are corporations coming to the environmental community now for help who aren’t being targeted with activist campaigns. They’re coming because they realize that having a sustainable business is crucial to their long-term survival and the survival of the planet. These companies often have poor or spotty environmental records, but have made a decision and investments to change their practices.</p>
<p>The environmental community should be celebrating this, because that’s what we want, right? We want these companies to change. But too often these companies and the NGOs that work with them are accused of greenwashing. Personally, I think that’s a real shame.</p>
<p>I truly believe that the way activist groups and NGOs work in symbiosis is the fascinating untold story of the environmental movement. At the same time, I know that a lot of people are uncomfortable with the NGO side of the equation &#8212; believe me, I get that. I also think that the NGO side needs the increased scrutiny we receive because we do work with these corporations so closely. So I welcome tough, but fair scrutiny. (Unfortunately, some of the scrutiny we receive is unfair, ill-informed and based on personal attacks.)</p>
<p>For those who care about the environment and want to see change happen, I would ask them to think about which side of the equation they feel most comfortable engaging with and donate their time and money to that side. At the same time, I’d ask them to recognize that both sides of the equation are absolutely critical to success.</p>
<p><strong>What do you enjoy most about your work at the Conservancy?</strong></p>
<p>I love that the organization is building a really big and diverse tent for conservation.</p>
<p>I honestly don’t believe the environmental movement can achieve the changes our planet needs &#8212; particularly when it comes to big, complex issues like climate change &#8212; if we remain a predominantly white, liberal, bi-coastal movement. It’s simply not going to work. I think everyone in the movement needs to do more to reach out to others, understand where they are coming from and meet at common ground.</p>
<p>The reality is we are not going to get the kind of change we need until over 60 percent of Americans rate improving the quality of the environment as one of their top concerns. Right now, that number is just over 30 percent. We need to double the amount of people who care strongly about the environment and you’re not going to find those numbers in our current base.</p>
<p>There are three areas where I’d like to see the movement make inroads and where the Conservancy is doing really strong outreach:</p>
<p>The first is <strong>urban areas and minority communities</strong>. The environmental justice community has done amazing work fighting for urban areas, against urban pollution, for open space in our cities, for green jobs and livable communities.</p>
<p>Unfortunately, the big players in the environmental community have largely ignored that great work. That needs to change and is changing. We need to acknowledge the great work they’ve done, help them do more when we can and get out of the way when we should.</p>
<p>At the same time, we need to build bridges between urban and minority communities to the natural world when they don’t exist. The Conservancy’s LEAF program is a great example (<a href="http://www.nature.org/aboutus/diversity/leaf/index.htm" target="_blank">http://www.nature.org/aboutus/diversity/leaf/index.htm</a>). The program brings urban youth out nature for extended periods of time to work with Conservancy scientists in the field and supports students pursuing higher education opportunities and career paths in environmental fields. Seventy nine percent of the kids who come out of that program self identify as environmentalists and nearly 40 percent apply for a college environmental program. Also, 96 percent of LEAF alumni went straight to college after high school.</p>
<p>By the way, this program can also have a profound effect on our site manages and scientists who often find themselves working with urban and minority youth for the first time in their lives. This can be a hugely eye-opening experience for them as well.</p>
<p>The second is<strong> rural and middle-America communities</strong>. As I mentioned earlier, I grew up in rural Pennsylvania, where the ethos is: Get your water from your well, meat from the forest, fish from the stream and vegetables from the land.</p>
<p>These are folks who are really living a strong sustainable lifestyle, but are skeptical of &#8212; if not downright hostile toward &#8212; environmental organizations. It absolutely should not be that way &#8212; we have so many common interests. Clean water and intact wilderness are basic tenets of environmentalism and essential to many rural people’s way of life. We’re natural allies that have been driven apart by issue-based partisan politics.</p>
<p>I’m really proud of the Conservancy’s long history of working with rural communities, ranchers and farmers to preserve land. As much as we’ve grown and changed over the years, this work is still the bedrock of what we do. I’m also proud of the work we’ve done with groups like Ducks Unlimited and Trout Unlimited on wetland protection and stream restoration. I would love to see us do more public outreach to rural communities and talk more about the importance of rural areas to the environment.</p>
<p>Right now, there is a real opportunity to do this type of outreach over the issue of fracking, which may prove to be devastating to rural communities across the country. The Conservancy has been deeply involved in the Marcellus Shale issue (<a href="http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/pennsylvania/explore/the-energy-equation.xml" target="_blank">http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/pennsylvania/explore/the-energy-equation.xml</a>), providing interactive maps (<a href="http://maps.tnc.org/paenergy/" target="_blank">http://maps.tnc.org/paenergy/</a>) of what the Pennsylvania wilderness could look like if Marcellus is fully developed and calling for stricter regulations, better planning and more oversight of the Marcellus development.</p>
<p><strong>The third is the corporate sector,</strong> which has such a huge impact on the environment that, in my opinion, it’s irresponsible not to reach out to sector leader and try to create change within the community. I’ve already talked at length about this, so I won’t go into it much further, except to say that I’ve seen how corporate leaders can help deliver our message.</p>
<p>In 2009, I was privileged to be part of the Conservancy’s delegation in Copenhagen for the UN climate change conference. Our South Carolina trustee, Arnie Nemirow was also part of that delegation. Arnie is a retired paper executive who came to the Conservancy through our sustainable forestry work and has since gotten deeply involved in climate change issues. So here is a former paper and pulp executive from South Carolina, traveling to Copenhagen in December to talk to world leaders about the importance of addressing climate change and saving forests. In an overheated, carnival atmosphere like Copenhagen, Arnie helped deliver a unique and credible message on climate change from the business community.</p>
<p><strong>You have a knack for blogging. How did that come about?</strong></p>
<p>I come to it as a writer. I was an English major in college, spent some time as a reporter here in Washington and took some time off to get my Master of Fine Arts in fiction and write a short story cycle about &#8212; of all things &#8212; environmental degradation and duck poaching on the Chesapeake Bay. Sounds really marketable doesn’t it?</p>
<p>So writing has always been a passion. What I love about blogging is that it gives everyone a publishing platform and it provides instant gratification. I’ve always approached blogging as a mode of self-expression. My blog has taken many forms over the years, but it’s always been about my unique set of interests and sharing those interests with whoever happens to find it. Of course, this means that it gets very little traffic. But now at least my friends and family know about it through Facebook and Twitter, so a few people are reading it.</p>
<p>As you know, it’s always gratifying and cathartic to write and it’s really gratifying when someone reads what you’ve written and responds to it &#8212; even negatively &#8212; because you know that what you’ve written has provoked some thought.</p>
<p><strong>You are very tapped into emerging technology. How do you find the balance between your love for the digital world and the natural world?</strong></p>
<p>It’s difficult. I struggle with the amount of waste we’re producing as a technological society and how much we have to mine for rare earth metals to produce these gadgets. Not to mention the working conditions these things are made in to keep costs low. With the exception of food production, which you know so much about, I think gadget production is one of the most difficult issues facing our world today. There’s just so much to consider when we’re buying these products and technology is going to be so important as we move toward a future without fossil fuels.</p>
<p>From a personal tech perspective, I have a few rules. One is to never be an early adopter. When a new technology comes along, there is always a steep ramp up of new features with each subsequent generation of the product. This generally starts to plateau around the third and fourth generation. The iPhone is a good example of this. When I buy a product, I want it to be at its best so it won’t be obsolete in a year.</p>
<p>Second is to never buy cheap. I know this sounds snobby, but the truth is if you buy a cheap computer, it has a greater environmental footprint than a more expensive one because it probably lacks energy efficiency standards and you are going to have to replace it sooner. The long-term costs of buying cheap are just not worth it. My last laptop lasted ten years. With proper care and maintenance that’s the kind of performance a good product should give you.</p>
<p>Third is to only buy what you need. Gadget lust and gadget addiction, especially as they become cheaper, can be hard to overcome. But you have to know what you’re going to use and what you need.</p>
<p>I’ll also say that I think technology can really help us experience nature in new and exciting ways. Hiking with a smart phone can be an amazing experience. It gives you maps, wildlife guides, journaling capabilities all in the palm of your hand. Plus apps like Leafsnap (<a href="http://leafsnap.com/" target="_blank">http://leafsnap.com/</a>), StarWalk (<a href="http://vitotechnology.com/star-walk.html" target="_blank">http://vitotechnology.com/star-walk.html</a>) and iBird (<a href="http://www.ibirdexplorer.com/" target="_blank">http://www.ibirdexplorer.com/</a>) can increase educational opportunities when hiking and camping with kids. Even something as simple as giving kids a digital camera that let’s them see the photos they’ve just taken can really keep them engaged and exploring.</p>
<p>Technology has its place, you just need to keep it in check.</p>
<p><strong>What efforts do you take to work within your community offline to make the world a better place?</strong></p>
<p>I’ll tell you, it’s hard to feel like you’re making a difference when you and your wife are both working full time, you have two kids, a dog and you live in the suburbs of a major metropolitan area. It feels like Tracy and I are constantly running from work to daycare to home, with barely a breath in between.</p>
<p>That said, where we live comes with its advantages. We live in Reston, Virginia, (<a href="http://www.reston.org" target="_blank">http://www.reston.org</a>) one of the nation’s first planned communities. It’s a high-density community with a lot of open space. We live in a townhouse that backs up to a network of suburban forest with lots of trails and beautifully restored and surprisingly clean streams. This allows our kids to experience nature right in their backyard, which is so important. Frogs, toads, foxes, snakes, salamanders and of course deer &#8212; they all live back there. So we’re living within our means and we have access to nature.</p>
<p>We try to be mindful of what we eat as well, but within our budget. We go to farmer’s markets and local farm shares in the spring, summer and fall and we limit our meat consumption to once or twice a week &#8212; and usually stick to fish and poultry since they have a lower carbon footprint. When shopping at the grocery store, I only buy produce grown in the United States and in season and I use The Monterrey Aquarium’s Seafood Watch app (<a href="http://www.montereybayaquarium.org/cr/SeafoodWatch/web/sfw_iPhone.aspx" target="_blank">http://www.montereybayaquarium.org/cr/SeafoodWatch/web/sfw_iPhone.aspx</a>) to make responsible choices.</p>
<p>For transportation, we have great access to buses and the DC Metro and we drive a Prius, which is truly a wonderful car. We need to bike more than we do and Tracy and I both want to start doing this &#8212; especially, now that our five-year old is learning to ride a two-wheeler.</p>
<p>We don’t have as much time to volunteer in the community as I would like, but I do coach my oldest son’s soccer teams, which is both hilarious and, at times, maddening.</p>
<p>In short, we’re making mindful choices when we can but we can do much, much better.</p>
<p><strong>Fatherhood is something you are very proud of. What do you hope to teach your sons about protecting nature and future generations?</strong></p>
<p>I have two sons, ages five and two and they are my life. They’re really what this is all about. In many ways, our society is short-changing our kids. No matter what we do from here on, we’re leaving them a planet that is going to be appreciably warmer, less natural and frankly less livable. The single biggest reason I’m involved with the environmental movement is to stem the tide of degradation and work to ensure there is wilderness left for my sons to explore, oceans they can swim in and rivers they can drink from.</p>
<p><a href="http://waterburyleap.org/blog/wp-content/uploads/2011/06/IMG_1930.jpg"><img class="alignleft size-medium wp-image-70" title="IMG_1930" src="http://waterburyleap.org/blog/wp-content/uploads/2011/06/IMG_1930-300x300.jpg" alt="" width="300" height="300" /></a>At this age, it’s about instilling a sense of wonder of nature and helping them appreciate and not fear the natural world. Certainly, we teach them to respect nature and be stewards of the environment. But really we just want them to know it and love it. So we hike, we explore, we take them down to the creek out back to look for frogs and other creatures. We point out animal tracks and listen for woodpeckers. There is a pair of owls that live in the woods behind the house and we listen for them at night. We want them to have a sense of wonder when it comes to nature.</p>
<p>It’s funny, my oldest son is a real scientist &#8212; he’s always asking me to look up species on the computer (Thank you, Wikipedia!) and he’s constantly learning about different species. He told me today that platypus eggs are the size of grapes. I had no idea, but he picked this up somewhere. My youngest is going to be the daredevil though &#8212; he runs headlong into everything without a care. He’s the first to want to jump into the creek or run through the woods. He’s going to be the adventurer.</p>
<p><strong>I hear you are a sports fan. Care to elaborate?</strong></p>
<p>Yes, I am a fan of all sports really &#8212; I love story and drama and sports are just full of it. But I am especially interested in soccer &#8212; the US league, Major League Soccer (MLS), and international soccer. It’s a game I grew up playing, and I just fell in love with it during the 1994 World Cup, which was held here in the US.</p>
<p>What I really love about MLS is that the players in the league, while far from the World’s best, are really playing for the love of the game. The starting salary in MLS is something like $30,000 and with a few exceptions &#8212; the older players from Europe, like David Beckham &#8212; none of them are making millions. A lot of these guys start out by holding down second jobs, living in group homes and that sort of thing. There’s something very attractive to me in the underdog/for the love of the game spirit of it all.</p>
<p>Plus, going to an MLS match is a just a wonderful experience. At least here in DC you can be sitting next to a Salvadoran family, on one side, a punk rocker with face rings on the other and behind you is a troupe of suburban soccer moms with the kids in toe. And they’re all yelling and screaming and banging on drums. It’s really quite special. Every year, the game in the US improves and more people come out. But I don’t think it will ever be bigger than say hockey in the US. Selfishly I’m kind of glad about that, because I think it will always be a very authentic and earnest league &#8212; even if it’s not the best league.</p>
<p>As for international soccer, I just love the spectacle of it, and the world-class play you get at the highest level. Soccer is truly one thing that unites the world and you have to be completely jaded not to acknowledge the power of the World Cup to bring the people together in a global celebration. It’s truly a single shared experience. Certainly, at that level the sport has its problems at the executive level, but when it comes to the play on the field, I think it’s magic.</p>
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		<title>Interview With Environmentalist, Mother and Founder of myEarth360.com: Lynn Hasselberger</title>
		<link>http://waterburyleap.org/blog/2011/06/01/interview-with-environmentalist-mother-and-founder-of-myearth360-com-lynn-hasselberger/</link>
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		<pubDate>Wed, 01 Jun 2011 15:05:14 +0000</pubDate>
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		<category><![CDATA[Thought Leader]]></category>

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		<description><![CDATA[LEAP: You talk a lot about being a mom and that influences you environmental advocacy. Can you talk about that? Lynn: Something snapped when I had a son, especially after seeing the film Inconvenient Truth. I wanted to do everything to protect him and the world he lived in&#8230; and inspire others to think about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://waterburyleap.org/blog/wp-content/uploads/2011/06/Lynn.png"><img class="alignleft size-full wp-image-43" title="Lynn hasselberger" src="http://waterburyleap.org/blog/wp-content/uploads/2011/06/Lynn.png" alt="" width="248" height="175" /></a><strong>LEAP:</strong> You talk a lot about being a mom and that influences you environmental advocacy. Can you talk about that?</p>
<p><strong>Lynn: </strong>Something  snapped when I had a son, especially after seeing the film Inconvenient  Truth. I wanted to do everything to protect him and the world he lived  in&#8230; and inspire others to think about the environment in terms of how  our actions will likely negatively impact our children&#8217;s future. My  advocacy fully kicked into gear once my son started school + sports.  Parents were told to pack bottled water and I sent along a reusable  bottle. My son complained about being the only one without one of those  &#8220;cool plastic bottles&#8221; (bottled water). Certainly he wasn&#8217;t the only  one, but he was in the minority. Families were carrying cases of bottled  water around in their vehicles for sporting events. These couldn&#8217;t even  be recycled at the parks! I did further research and learned about bpa  (which had not yet hit mainstream news), how much water it took just to  manufacture a bottle&#8230; the fact that almost a billion people lived  without access to clean water. What did all of this mean for my son&#8217;s  life? Those things spun me up and into action.</p>
<p><strong>LEAP: </strong>You are the founder of <a href="http://myearth360.com/" target="_blank">myEARTH360.com</a>. What is ME360 and why did you start ME360?</p>
<p><strong>Lynn: </strong>My  feelings about bottled water evolved into an environmental awareness  campaign for my son&#8217;s school, which launched when he was in 1st grade.  At my expense, I had bottles designed and custom printed with &#8220;I Count  for myEARTH&#8221; on one side, a nature image on the other (polar bear,  butterfly, shark, tree frog); and developed posters and other  materials&#8211;all printed by the leader in sustainable printing,  Consolidated Printing&#8211;plus a script. The student council members (4th +  5th graders) presented the skit to each classroom K-5 on a day we  called EarthMender Day. I was amazed at how the kids responded. And had  over a thousand bottles leftover and the upfront debt. myEARTH360.<img class="alignleft size-full wp-image-45" title="myEARTH360_logo" src="http://waterburyleap.org/blog/wp-content/uploads/2011/06/myEARTH360_logo.gif" alt="" width="285" height="142" />com played off of &#8220;I Count for myEARTH&#8221;&#8211;was born with the purpose of  offloading the bottles! I had no intention of starting a business. Along  the way, I found other cool products and slowly but surely added them  to my website which I had originally created it myself from a shopping  cart template (it was not pretty). I started having parties in the  community to present the products and inspire eco-friendly living.  Whoever hosted the party got a percentage of sales in free merchandise. I  think it was about a year later when I had my website professionally  designed.  Since the economy tanked, orders have been slim to none.</p>
<p>&nbsp;</p>
<p><strong>LEAP: </strong>You have  built a tremendous online community and personal brand. How have you  been able to accomplish such a meaningful and positive presence?</p>
<p><strong>Lynn:</strong> I&#8217;m  just passionate about what I&#8217;m doing. Every day I get online, read eco  related articles and find ways to take action for things like clean air,  clean water, banning bpa. Then, of course, I have to share those things  with others and, hopefully, inspire them to take action, too. It wasn&#8217;t  difficult for me to become a facebook and twitter addict and it all  happened (excuse the phrase) organically.</p>
<p><strong>LEAP:</strong> It  appears as though much of your eco driven work is done online. Can you  tell use what you are doing at home in your community to help make the  world a more sustainable place?</p>
<p><strong>Lynn: </strong>The  last thing I did was put together a presentation for my son&#8217;s class,  which ended up getting shared with all of the 4th graders on Earth Day. A  couple parents told me that their kids came home telling them they  could never buy plastic again. I&#8217;ve tried my hand at organizing walks  and protests, but haven&#8217;t had much of a turnout. There was a Walk for  Water 5K in our neighborhood with kids for World Water Day; a squat on a  busy corner in our downtown area to draw awareness to the lack of clean  water and sanitation; I&#8217;ve also spoken to a number of kids groups about  bottled water and plastic. I would love to attend more green  functions&#8211;most of which are in the city&#8211;but I can&#8217;t seem to break out  of my zip code bubble. My priority is being the best mom I can be.</p>
<p><strong>LEAP:</strong> What  would you say to anyone out there who feels they want to make a  difference in protecting planet Earth, but they don&#8217;t have the time,  resources or community support?</p>
<p><strong>Lynn:</strong> While  the basics of being green (reuse, reduce, recycle, blah blah blah) are  nice, it&#8217;s so important to make your voice count on the bigger  environmental issues and policies. It takes minimal time to make a  difference by signing up for email action alerts from organizations like  NRDC, EarthJustice and Sierra Club. All you have to do is click on a  link, plug in your name and other key info and voila. A letter is sent  to the right people on your behalf. Your voice counts!</p>
<p><strong>LEAP: </strong>Anything else you would like to add?</p>
<p><strong>Lynn: </strong>Kids  get it. It&#8217;s never too early to start explaining the beauty of our  planet and our role in taking care of it as well as (or better than) we  do our homes, cars and appliances. Our lives depend on it and it&#8217;s also  nice to be able to experience nature.</p>
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		<title>2011 LEAP Energy Fair Recap</title>
		<link>http://waterburyleap.org/blog/2011/05/23/2011-leap-energy-fair-recap/</link>
		<comments>http://waterburyleap.org/blog/2011/05/23/2011-leap-energy-fair-recap/#comments</comments>
		<pubDate>Mon, 23 May 2011 13:25:51 +0000</pubDate>
		<dc:creator>leapadmin</dc:creator>
				<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[LEAP EVents]]></category>
		<category><![CDATA[Non-Profit and Community Organizing]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[Energy Fair]]></category>
		<category><![CDATA[GeoThermal]]></category>
		<category><![CDATA[hydro]]></category>
		<category><![CDATA[LEAP]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[Vermont]]></category>
		<category><![CDATA[VT]]></category>
		<category><![CDATA[Waterbury]]></category>
		<category><![CDATA[wind]]></category>

		<guid isPermaLink="false">http://waterburyleap.org/blog/?p=35</guid>
		<description><![CDATA[On Saturday, April 9 from 9 AM to 1 PM the 5th LEAP Energy Fair took place at the Crossett Brook Middle School gym in Duxbury, VT.  This year&#8217;s event was by far the largest and most successful ever with 65 exhibitors and more than 500 attendees, both representing a 50% increase over 2010!  The [...]]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/7xORUkUxDxQ?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7xORUkUxDxQ?version=3" type="application/x-shockwave-flash" width="500" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>On Saturday, April 9 from 9 AM to 1 PM the 5th LEAP Energy Fair   took  place at the Crossett Brook Middle School gym in Duxbury, VT.  This    year&#8217;s event was by far the largest and most successful ever with 65    exhibitors and more than 500 attendees, both representing a 50% increase    over 2010!  The fair was free and offered attendees the opportunity  to   tour displays and talk with dozens of experts about solar power,  wind   power, pellet stoves, geothermal, biomass, green building,  carpooling,   home energy audits, and many other topics.   LEAP was  delighted to have   the Waterbury Farmer&#8217;s Market join the event for the  first time.  Many   people enjoyed informative breakout sessions, and  the LEAP Energy Fair   was attended by many Vermont politicians  including Governor Peter   Shumlin and Senator Bernie Sanders.  Senator  Sanders was very pleased to   give the LEAP Green Community Award to the  Prodigy Red Team from   Crossett Brook Middle School for their school  lighting retrofit project</p>
<p>For more information regarding LEAP projects please visit: <a href="http://waterburyleap.org/projects">http://waterburyleap.org/projects </a></p>
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		<title>Solar, Wind and Hydro Power. 3 Videos That Help You Understand How They Work</title>
		<link>http://waterburyleap.org/blog/2011/05/06/solar-wind-and-hydro-power-3-videos-that-help-you-understand-how-they-work/</link>
		<comments>http://waterburyleap.org/blog/2011/05/06/solar-wind-and-hydro-power-3-videos-that-help-you-understand-how-they-work/#comments</comments>
		<pubDate>Fri, 06 May 2011 12:12:18 +0000</pubDate>
		<dc:creator>leapadmin</dc:creator>
				<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Hydro]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[Wind]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[hydro]]></category>
		<category><![CDATA[LEAP]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[Vermont]]></category>
		<category><![CDATA[VT]]></category>
		<category><![CDATA[Waterbury]]></category>
		<category><![CDATA[wind]]></category>

		<guid isPermaLink="false">http://waterburyleap.org/blog/?p=26</guid>
		<description><![CDATA[Solar Power 101 &#8211; Turning sunlight turn into electricity: Wind Energy Basics: Hydroelectic Power &#8211; How it Works:]]></description>
			<content:encoded><![CDATA[<h3 id="watch-headline-title"><span style="color: #339966;">Solar Power 101 &#8211; Turning sunlight turn into electricity:</span></h3>
<p><object width="500" height="400"><param name="movie" value="http://www.youtube.com/v/DFDn6eTV0jQ?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/DFDn6eTV0jQ?version=3" type="application/x-shockwave-flash" width="500" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3 id="watch-headline-title"><span style="color: #339966;">Wind Energy Basics:</span></h3>
<p><object width="500" height="400"><param name="movie" value="http://www.youtube.com/v/KBLTIqM8v6U?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/KBLTIqM8v6U?version=3" type="application/x-shockwave-flash" width="500" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3 id="watch-headline-title"><span style="color: #339966;">Hydroelectic Power &#8211; How it Works:</span></h3>
<p><span style="text-align:center; display: block;"><a href="http://waterburyleap.org/blog/2011/05/06/solar-wind-and-hydro-power-3-videos-that-help-you-understand-how-they-work/"><img src="http://img.youtube.com/vi/cEL7yc8R42k/2.jpg" alt="" /></a></span></p>
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		<title>Meet Waterbury LEAP Founder Duncan McDougall</title>
		<link>http://waterburyleap.org/blog/2011/05/02/17/</link>
		<comments>http://waterburyleap.org/blog/2011/05/02/17/#comments</comments>
		<pubDate>Mon, 02 May 2011 17:39:59 +0000</pubDate>
		<dc:creator>leapadmin</dc:creator>
				<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Non-Profit and Community Organizing]]></category>

		<guid isPermaLink="false">http://waterburyleap.org/blog/?p=17</guid>
		<description><![CDATA[WL: Why did you start LEAP? Duncan: I started Waterbury LEAP in spring of 2007 with a group of local friends.  At the time I was reading a great deal about the risks of global climate change, and the news was making me very nervous.  I have always believed in the adage &#8220;Think global, act [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><strong><a href="http://waterburyleap.org/blog/wp-content/uploads/2011/05/DuncanMcDougall.jpg"><img class="size-medium wp-image-19 alignleft" style="border: 6px solid white;" title="DuncanMcDougall" src="http://waterburyleap.org/blog/wp-content/uploads/2011/05/DuncanMcDougall-199x300.jpg" alt="" width="199" height="300" /></a></strong><strong>WL: Why did you start LEAP?</strong></p>
<p style="text-align: left;">Duncan: I started Waterbury LEAP in spring of 2007 with a group of local friends.  At the time I was reading a great deal about the risks of global climate change, and the news was making me very nervous.  I have always believed in the adage &#8220;Think global, act local&#8217;.  I felt I needed to do something in our local community to make a contribution towards protecting our environment and the planet we will be leaving to our son and his generation.</p>
<div style="text-align: left;"><strong> </strong><strong>WL: Can you talk more about your goal of turning Waterbury into the &#8220;greenest community&#8221; by 2020?</strong></div>
<p style="text-align: left;">Duncan: If you believe humans are at risk of fundamentally changing the earth&#8217;s ecosystem and climate patterns as a result of our man-made emissions &#8212; which I do &#8212; then you know we need to act soon, and we need to make some serious strides as quickly as we can.  It struck me that my town of Waterbury, VT has many of the components (e.g., motivated residents, supportive employers and town leaders)  necessary for a town to become a model &#8216;green&#8217; community.  It seemed to me it would be wonderful if LEAP&#8217;s volunteers could help Waterbury and surrounding communities reduce its emissions, shrink its energy usage, and begin to live more sustainably.  It would be even <em>more powerful </em>if we created an organizational and operational model that can be shared and replicated by rural communities throughout Vermont, New England, and possibly the US.  That&#8217;s why we have set the very ambitious goal of turning Waterbury into the greenest community in Vermont by 2020.   This considerable challenge, and the related deadline, are intended to spur all of LEAP&#8217;s members to think as creatively as possible about carrying out the greatest positive changes possible.  Every step of the way we will freely share as much of what we have learned as possible with other communities.</p>
<div style="text-align: left;"><strong>WL: What projects has LEAP recently completed?</strong></div>
<p style="text-align: left;">Duncan: A complete list of LEAP projects since 2007 can be found at <a href="http://www.waterburyleap.org/" target="_blank">www.waterburyleap.org</a> Here is a sample of recent initiatives completed by LEAP volunteers:</p>
<p style="text-align: left;">* Hosted <strong>5th LEAP Energy Fair</strong> in April <strong>65 exhibitors and more than 500 attendees</strong>. Gov. Peter Shumlin attended, and Sen. Bernie Sanders gave out the LEAP Green Community Award to local students who have completed a lighting retrofit project saving their school $6,000 in energy costs per year. This event has already outgrown two venues and is now one of the largest energy fairs in vermont</p>
<p style="text-align: left;">* Raised almost $100,000 in grants and donations to put a <strong>14.7 kW solar array on the Crossett Brook Middle School</strong>, and a <strong>2.7 kW solar array on the Thatcher Brook Primary School</strong>. Both schools also have video monitors in their entrance showing live data from the array, and both have held Solar Days for all students.</p>
<p style="text-align: left;">* Helped Waterbury receive a <strong>$49,500 grant to replace many of the street lights in town</strong> with much more energy-efficient LED models.</p>
<p style="text-align: left;">* <strong>Distributed Free Mobile Home Energy Efficiency Guides: </strong>LEAP volunteers have distributed a &#8220;Do-it-Yourself Mobile Home Energy Efficiency Guide&#8221; to mobile homes in Waterbury and Waterbury Center.  The guide provides dozens of ideas to help mobile home residents save money, save energy, and live more comfortably.</p>
<p style="text-align: left;">* LEAP has helped create <strong>Waterbury in Motion,</strong> a group of almost 50 local volunteers who are striving to  coordinate a town-wide effort to develop a safe, accessible, and successful <strong>Waterbury bike/pedestrian system</strong> in coming years.  Members from more than 16 local organizations are participating in meetings and conference calls, more than 350 people completed an online survey, and more than 50 people attended a multi-hour planning session. We are currently developing a Master Plan for the Bike/Ped efforts.</p>
<p style="text-align: left;"><span style="font-size: medium;"> </span></p>
<div style="text-align: left;"><strong>WL: The LEAP energy rally is gaining momentum. Can you talk about that?</strong></div>
<p style="text-align: left;">Duncan: Every year the event has expanded.  We&#8217;ve already outgrown two venues.  This year more than 500 people attended the 5th LEAP Energy Fair, toured 65 energy-related exhibits, shopped at the Waterbury Farmer&#8217;s Market, and enjoyed breakout sessions on some interesting topics.  Numbers were up 50% from last year, and next year we expect they will climb again more people understand the value of reducing emissions, shrinking fuel bills, and saving money.</p>
<div style="text-align: left;">
<p><strong>WL: What would you say to anyone who is thinking about starting an organization that is similar?</strong></p>
</div>
<p style="text-align: left;">Duncan: I would say &#8216;Go for it!&#8221;   Our country&#8217;s leaders are not doing nearly enough on reducing emissions, conserving energy, and supporting renewable energy, so it&#8217;s up to us.  &#8220;If the people lead, the leaders will follow.&#8221;  I put together a list of 10 tips on starting and maintaining an active town energy committee. ( <a href="../../leaptips" target="_blank">http://waterburyleap.org/leaptips</a> ) People can read the list, and send me an e-mail at <a href="mailto:duncan@waterburyleap.org" target="_blank">duncan@waterburyleap.org</a> if they have any questions at all.  LEAP members would love to share what we&#8217;ve learned along the way.</p>
<div style="text-align: left;">
<p><strong>WL: What do you enjoy most about living in the state of Vermont?</strong></p>
</div>
<p style="text-align: left;">Duncan: Vermont is a small enough state that you can really make a positive  difference.  And Vermont is a very progressive, and collaborative  state.  Most people understand these issues, and they are more than  happy to share what they know.  It&#8217;s fun to work in a state where  everyone is so friendly and supportive.</p>
<p>&nbsp;</p>
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